Founded in 2008 by third-generation denim enthusiast Brandon Svarc, Naked & Famous Denim challenges the conventions of the fashion industry.

Sourcing rare and premium raw denim from renowned mills in Okayama, Japan, Naked & Famous brings these fabrics to life in their Montreal workshop. Each pair of jeans displays meticulous craftsmanship, designed to age gracefully.

But they don't stop at tradition. Pushing the boundaries of denim design, the brand has introduced groundbreaking creations like glow-in-the-dark jeans, scratch-and-sniff raspberry-scented denim, and even the world's heaviest 32oz jeans that can stand on their own.