The Fancy Groceries house line started with a simple idea: what would we wear, carry, or sip from every day—if we could make it exactly the way we wanted? So we did. A cap. A sweatshirt. A milk-glass mug. All proudly branded to say: you know the place.

Like the guy who left his FG hat at a bar in upstate New York. The bartender was on the phone with him, promising to mail it back, when another customer overheard and said, “Wait… I’ve got the same one,” pulling his out of their bag.

Turns out, Fancy Groceries gear not only travels well but is well-travelled!

This line is small by design, and we like it that way. It’s made from real materials, made to last, and made to feel like something worth holding onto. Most of what we create is for the shop—but we’re starting to share a little more online, too. Keep an eye out. If you know, you know.